Maxim Sapozhnikov

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Сайт:
http://fashiontomax.com/
Род занятий:
Модный обозреватель Glamour, редактор Glamour.ru
Официальный инстаграм аккаунт Максима Сапожникова
СКАЖИ МНЕ, КТО ТВОЙ ДРУГ... ⠀ и я подарю разбор вашего Инстаграма или любых других вопросов по личному брендингу за ужином или по FaceTime! ⠀ (English below) ⠀ Я решил поддержать порыв @rozhninaevgenia и @azarenok_pro с их #mbc_friends и тоже предложить вам передать привет друзьям, с которыми вы стали не разлей вода в путешествии🥂 ⠀ ⠀ Отмечай в комментариях друзей, с которыми вы встретились в поездках, а я случайно выберу, кому вручить подарок 27 октября! ⠀ Кстати, количество участников и комментариев не ограничено. Кто знает, может, с победителем мы тоже будем не разлей вода после встречи? ⠀ Ну, и не забывайте, что можно сорвать весь куш, если участвовать в розыгрыше не только у меня, но и у @azarenko_pro и @rozhninaevgenia. ⠀ Удачи!TELL ME WHO YOUR FRIENDS ARE…. ⠀ and I will present you with a detailed analysis of your Instagram account or answer any other questions on personal branding over dinner or on FaceTime! ⠀ I decided to support the idea of @rozhninaevgenia and @azarenok_pro with their #mbc_friends and also suggest that you say hello to those people who became your friends while travelling🥂 ⠀ In the comments tag your friends, and on October 27, I’ll randomly choose the one who will get this great present from me! By the way, the number of participants and comments is unlimited. Who knows, maybe the winner and I will become good friends when we meet? ⠀ By the way, don’t forget that you can multiply your chances to win, if you participate in the draw not only on here, but also on @azarenko_pro and @rozhninaevgenia accounts. ⠀ Good luck!
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Официальный инстаграм аккаунт Максима Сапожникова
I’M IN AFRICA🦒 ⠀ It’s the first time I’m here and the reason is really cool - on 19th October I was a speaker at Business Fusion, a meeting of entrepreneurs from around the world and talked about personal brand ⠀ To be honest, I was a bit nervous but I had quite a lot to share ⠀ By the way, as I’m here for the first time (first I’ll stay in Arusha, and then in Zanzibar), I’m open for your suggestions! Any must-see things and places? Great places to eat/drink/dance? With super expert in personal branding @azarenokpro @business.fusion ⠀ #speaker #personalbrand #businessfusion #africa
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Официальный инстаграм аккаунт Максима Сапожникова
So, it’s me on the beach of my fav @anantaradubai, but actually I'm on the way to Dubai Airport already️ ⠀ I have to say that an awful lot has happened in the last few days here I thought it would be nice to look at some numbers: ⠀ 43 working chats That’s the exact number of WhatsApp and Telegram chats that I and my team needed to organize a great shooting with excellent results. I’ll be honest with you, sometimes there are more than 43 chats....4 sleepless nights That’s a standard regime when I can afford spending a couple of hours in bed. It happens if the deadlines are tight and quality is your priority. Never mind, I will get some sleep later!127 super creative people around On such trips you meet amazing people! Remember I told you about meeting @kitty.spenser, @gabriellecaunesil and @ursulolita – they made this trip really special!153 Carat That’s the number of amazing pieces of jewellery art that I saw or could touch this week. I wonder how much it is in Euro? ⠀ And 10000000000 grains of sand in my shoes. After a crazy safari trip, dinner and dancing in the desert I got used to the sand everywhere ⠀ Could I live in Dubai? Probably not. The spirit of New York appeals to me more but Dubai is amazing for work and rest. I’m also thinking to open an office of @fashiontomax in the UAE, so I will come to Dubai more often ⠀ Now I am moving further. Guess what city I’m heading to? (city, not country). The first right guess will get a fab surprise from me! ⠀ Hint: My flight’s 6h long ⠀ #dubai #travel #anantara
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Официальный инстаграм аккаунт Максима Сапожникова
A Spanish actress @ursulolita and me – what a great memory from yesterday's crazy @bulgariofficial party ⠀ русская версия на @maximsap.ru ⠀ I remember selecting movies which I would definitely recommend to watch, and included a sensational Spanish TV series on Netflix, called “Money Heist”. It’s worth watching not only because of the script, but also because of the magnificent acting by Ursula🤤 ⠀ Then I couldn’t even imagine that in six months I would meet Ursula on a set for @bulgariofficial, where worked my production company @fashiontomax, and she’d be one of the most professional models. A photoshoot, which usually takes us all day, took just an hour with Ursula ⠀ On the set and in the evening at the Bulgari party I absolutely fell in love with this hot Spanish girl. It's amazing how the global fame has not changed her at all. Ursula is a very open, kind and bright girl, who also became the face of the new Bulgari line #fiorevo yesterday. ⠀ Congratulations Ursula! You are a real diamond!🥂 ⠀ #dubai #travel #bulgari #fashion #model #ursulcorbero
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Официальный инстаграм аккаунт Максима Сапожникова
Have you spotted that I moved from Dubai to Thailand in no time at all? With @stylishaddress ️ ⠀ Well, clearly I haven’t moved anywhere. I just decided to get some peace and quiet, meet some friends and chill in “The Palm”, which looks almost like Samui ⠀ For the last 5 years I’ve come to Dubai for work and I’ve always found a couple of days to rest on the beach with a glass of something refreshing. I’ve always chosen Anantara The Palm Dubai Resort since it was opened (Save it!) ⠀ Guys, I always share my destinations with you, now it’s your turn! Can you recommend a place to visit in Dubai? I only have a few days left. ⠀ #palma #resort #anantara #travelblogger #travel #dubai
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Официальный инстаграм аккаунт Максима Сапожникова
With french beauty @gabriellecaunesil One thing that makes my job exceptionally pleasant (with all the lack of sleep, high stress levels and Transatlantic flights) is that I’m always surrounded by beautiful women ️ ⠀ To add to their stunning beauty, they’re super talanted! Yesterday after the @fashiontomax shoot for @bulgari, the brand team took everyone on a safari! (Seen my stories?) ⠀ However meeting @gabriellecaunesil was an even bigger surprise She’s a friend of mine, a famous French model and last year she went down the aisle with @riccardopozzoli, who I know already for so many years and which intellect and energy I always admire. These two, they are so perfect for each other! To observe how they grow together is a big pleasure not only for me, but for million fans! Riccardo is a lucky guy! 🤤 ⠀ Guys, have you commented on my video from the desert? The best one will get a postcard from Dubai! I’m gonna choose the best comment tonight so hurry up! ⠀ #bulgari #fashion #dubai #model #desert #gabriellecaunesil #fiorever
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Официальный инстаграм аккаунт Максима Сапожникова
You will recognize her from a million @kitty.spencer ⠀ Lady Kitty Spencer got used to being in the centre of attention since childhood and today she is one of the IT-girls, who is always guaranteed a seat in the front row. Well, she actually wouldn’t mind walking along the catwalk herself. She has twice been a model on Paris Fashion week 2017 and 2018, flown around the whole world and has been engaged in charity. ⠀ We often saw each other at various events, but only properly talked today during our amazing event with @bulgariofficial in Dubai. It turned out that @kitty.spencer has been following @fashiontomax for a long time now. It might seem insignificant but I’m really pleased ⠀ #kittyspencer #bulgari #fashion #dubai #model #desert
Официальный инстаграм аккаунт Максима Сапожникова
Attention! Contest! Did you miss it? Guys, who want me to send you a post card from Dubai? Comment this post and to the most cool ones I will send a post card with a special wish and love from me! #maximsapcontest
Официальный инстаграм аккаунт Максима Сапожникова
WHAT DOES VOGUE HAVE TO DO WITH ME? ⠀ People keep asking me the same question: “Max, how did you start working with Vogue?”🧐 ⠀ It was very simple. In 2013 the editor of @glamour_russia suggested I did some online reporting from New York Fashion Week for Glamour.ru ⠀ Of course, I agreed. The material turned out to be pretty good; we continued to work together and then it all started: after a period of time, I began to make reports for Tatler, Vogue Brasil, Vogue Thailand, Vogue Japan, Vogue Russia etc. ⠀ When the production company @fashiontomax started working , my cooperation with Vogue didn’t stop there. My team still create video and photo content for fashion brands, live reports from fashion shows and backstage, and also we produce films and original content for both editorial and commercial outlets. ⠀ Check out this video for @VogueArabia we made a couple of years ago. ⠀ Try to guess how much time my guys had to make this video? ⠀ Video in collaboration with @fashiontomax directed & filmed by @iammucci @daniilgalius produced by @maximsap, @lecnyc styled by @danielaagnelli Artist: Hani Kleib (@hk.makeupurmind) Model: Aida Ras (@idawww) @wilhelminadubai #dubai #vogue #voguearabia #fw #fashion
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Официальный инстаграм аккаунт Максима Сапожникова
IT SEEMS LIKE I’VE INVENTED A TIME MACHINE🧐 ⠀ Today I came across some photos of 2014 from Dubai and it seemed to me that I returned to the past. ⠀ русская версия на @maximsap.ru ⠀ Then I was invited to the Vogue Dubai Fashion Experience, one of the first important events in my career at that time. Well, look – at the time I was still a photographer for @fashiontomax which I has just started and travelled around with a heavy camera. I wasn’t even sure that something would come out of it. ⠀ I flew to Dubai with my friend @zhanna_bianca, who, like me, was just starting her career and couldn’t even imagine that she’d leave the streetstyle and start a successful flower business. ⠀ That evening I met the beautiful @karolinakurkova, and it was the time when the designers @mariagraziachiuri and @pppiccioli worked together on the @valentino collections. Who would know that soon they would go their separate ways, and the following year I would sign my first contract with this brand. Or did @peter_dundas, Emilio Pucci designer, know that in 2017 he would create his own brand? ⠀ It is even hard to imagine how I will look through the photos from this trip in 5 years time ⠀ I hope I will still be looking good? ⠀ #dubai #karolinakurkova #peterdundas #valentino #mariagraziachiuri #pierpaolopiccioli
Официальный инстаграм аккаунт Максима Сапожникова
It’s hot in DUBAI! ⠀ In all senses. Every time I come here, it’s sweltering +35C, and a fabulous event on the cards. ⠀ русская версия на @maximsap.ru ⠀ I remembered last year’s most beautiful photoshoot for @dolcegabbana, and this year I am preparing to work with @bulgariofficial ⠀ I’ll tell you a secret! More and more I’m thinking about opening an office of @fashiontomax here in Dubai ⠀ Firstly, this is a true city of the future, and secondly, it would be very interesting for me and my team to create fashionable content with an unusual for us, Europeans, Oriental touch ⠀ Guys, what you would like to get as a souvenir from Dubai? Answer in comments – I will choose the most interesting suggestion and really give it to the author! ⠀ video produced by @fashiontomax filmed by @iammucci directed by me ⠀ #dubai #oriental #fashion #dolcegabbana #dgfamily #bulgari
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Официальный инстаграм аккаунт Максима Сапожникова
I’M BACK TO THE UNI ⠀ Ok, just kidding, I got a degree in Law fifteen years ago in my home town of Yekaterinburg🤫 ⠀ But yesterday I was thrilled to be surrounded by students, especially as it was for a very special reason. Anna Dello Russo became a Fashion Brand Ambassador of Istituto Marangoni, and we, of course, had to celebrate it. Congratulations, Anna!🥂 ⠀ I think it’s important that this university is being represented by a style icon, because learning will never go out of style. Take me, for example. I always try to keep up with the trends, but let's be honest, it’s a lot more challenging for me than for the generation Z. ⠀ But, I never get discouraged and always keep learning. A combination of experience and knowledge is fabulous ⠀ Guys, do u like to study? Be honest! ⠀ Photo by @alepix ⠀ #milan #annadellorusso #istitutomarangoni #university
Официальный инстаграм аккаунт Максима Сапожникова
HOW TO BEHAVE ON A FASHION SHOW ⠀ It might seem clear but it’s not. All the time I get this question in direct, and quite often even those who attended the shows more than once don’t know the simplest rules anyway🤷‍♀ ⠀ русская версия на @maximsap.ru ⠀ ⠀ So, here they are ⠀ ⠀ WATCH THE CLOCK The times when the shows were delayed for an hour or more are a thing of the past. Now the delays are not longer than 20-30 minutes. ⠀ ⠀ RESPECT THE BRAND This means that it would be nice to wear something from the latest collections. Not necessarily a total look but at least one item of this brand. Well, at least try not to parade logos of other brands. ⠀ ⠀ DRESS LIGHT It is clear that many of us start running from one show to another early in the morning, taking everything we need to get changed a couple of times during the day. But you have to find another way as appearing on the show loaded with bags is not comme il faut. Some even rent cars and leave their belongings in the car, parked at the entrance to save time and get changed on the way to the next show. ⠀ ⠀ TAKE YOUR SEAT If you have a seat allocated in the invitation, don’t try to get closer to the first row. These days, where you sit is an irrelevance and changing seats just creates chaos. ⠀ ⠀ THE SHOW IS LIKE A THEATER Save the ovations till the end (during the final walk of the models and the designer) and no flash during the show. Although, let's be honest, in the times of Instagram, there aren’t many people clapping anyway. Everyone’s busy shooting their Stories. Don’t give the flowers to the designer at the show. Send them by courier with a postcard to the office the day before the show. ⠀ ⠀ DO NOT SAY NO TO PHOTOGRAPHERS You shouldn’t try to get yourself in every picture. For photo reports brands usually hire professional photographers: if you are really important for the brand or the industry, you won’t be missed! ⠀ ⠀ These are some rules, but there is always someone breaking those rules. ⠀ ⠀ Guys, have you spotted anyone behaving weirdly at the fashion weeks this time?🧐🧐 ⠀ streetstyle video before @dolcegabbana show by @janepetrova.film ⠀ #fashion #fashionrules #fw #etiquette #dolcegabbana
Официальный инстаграм аккаунт Максима Сапожникова
GOING TO THE CINEMA WITH BRADLEY COOPER ⠀ If this was on my bucket list, I could have crossed it out after Paris Fashion Week! ⠀ “A Star is Born” has just been released with @ladygaga and Bradley Cooper as the headliners (Bradley is also the director), and I had a chance to attend the opening night in Paris ⠀ Not only is this a stellar movie, (I really recommend it), but also the evening turned out to be very special as Bradley Cooper flew in to present the film. ⠀ In the video you can see a few seconds of what was happening behind closed doors that evening, including the director who was surprisingly fluent in French🤤 ⠀ Have you seen “A Star is Born” already? What would you recommend me to watch this weekend? As I am still recovering, I wouldn’t mind a couple of seriously good movies to watch ⠀ #bradleycooper #ladygaga #astarisborn #movie #film
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Официальный инстаграм аккаунт Максима Сапожникова
LIFE WITHOUT INSTAGRAM ⠀ Do you remember life without Instagram? ⠀ I do. Today, Instagram’s eight years old (Wow, time flies!) and I remember how it all began. ⠀ русская версия на @maximsap.ru@taniagorohova introduced me to this app. We sat in her Milan apartment, and I clearly remember posting for the first time: two cups of coffee on the windowsill and a croissant. Then I flew to New York Fashion Week and got my first three hundred followers. ⠀ It was later, during our photoshoot for @glamourrussia , @songofstyle mentioned special tools to increase the number of followers. ⠀ You know then all these tools worked quite differently. It was enough, for example, when some of your famous friends tagged you and you could easily get another two thousand new followers. ⠀ Now everything is much more complicated. Instagram is a whole world with picky people where every “like” is worth a lot. If I’d known that this app would have grown so big, I would probably have posted more nude pics. ⠀ What do you think will happen to Instagram in the next eight years? Will Instagram actually exist? And would I be able to deal with it, as a true digital grandfather? 🤦‍♀🤣 ⠀ #instagram #birthday
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Официальный инстаграм аккаунт Максима Сапожникова
FASHION WEEK IN NUMBERS ⠀ ⠀ Finally, the exhausting month-long marathon is over, and I decided to share with you some numbers from this season. ⠀ ⠀ So, this month: I visited more than 50 shows, got changed even more often - at least twice a day I completely changed my look; ⠀ ⠀ took about 1,000 photos, excluding the ones, made by my team @fashiontomax (they took well over 5,000). I think that @ralphlauren, @chanel and @saintlaurant shows took most of my Iphone memory; ⠀ ⠀ Now, let’s count selfies - in the end I took about 100 and 25 of them are fabulous; ⠀ ⠀ managed to work with 15 fashion brands. Now I know that in the next season @fashiontomax can make a lot of traction; ⠀ ⠀ twice I had an argument with taxi drivers in Paris and once in Milan. Well, they are forever getting on my nerves; ⠀ ⠀ flew for about 17,600 km (Milan - Moscow - NY - Milan - Paris – Milan). Sometimes airports seem quite cozy and almost feel like home. ⠀ ⠀ Now I need 250 hours of sleep to recover from this fashion marathon. Ok, who am I kidding, I probably have about 40 hours, before diving into work again! ⠀ ⠀ Guys, what else I didn’t tell you about Fashion Weeks? Ask me! I promise to answer! ⠀ ⠀ #paris #pfw #milan #mfw #ny #nyfw #fashion ph @gersonlirio
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Официальный инстаграм аккаунт Максима Сапожникова
#GUESS HOW IT ALL BEGAN? ⠀ Nope, not with @fashiontomax! 🤷‍♀ ⠀ русская версия на @maximsap.ru ⠀ Before this project was launched, @glamour_russia made me a fantastic offer. As I was already a part of key fashionable events, @undisclozed & @mashavoguerussia, who was then the editor-in-chief of Glamour, and now of @voguerussia, offered me a position of a special event correspondent ⠀ That’s how it started, really. Then my insides and other big projects began to feature in @voguethailand, @voguejapan, @voguebrasil and @voguerussia ⠀ I can say that a great start of my professional career was in @condenast, which publishes all the magazines I have worked with and have been working with so far. ⠀ It is a great honour for me to work with the @condenast team and be a guest on very special Condé Nast editors’ in chiefs and fashion directors meetings of #Vogue and #vanityfair (which happen only twice a year). This time I even had a chance to talk to Jonathan Newhouse, the Chairman and Chief Executive of Conde Nast ⠀ condenast #vogue #paris #pfw @jonathanednewhouse @gene.krell @pedrosales_1 @srogar @theartdictator @anitagigovskaya @anna_dello_russo @saori_vj @nichapat @kullawit
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Официальный инстаграм аккаунт Максима Сапожникова
CATCH AN ANGEL ⠀ That day I met the former Victoria’s Secret angel top model and such a sweetheart @alessandraambrosio at one of the most glamorous events, @luisiaviaroma and Carine Roitfeld's party celebrating the thirteenth edition of Carine’s fashion magazine CR Fashion Book. @carineroitfeld ⠀ It doesn't matter where Carin gathers her friends - in New York or Paris - she always does it stunningly well! 🥂 ⠀ Among the guests of the evening were all the top models, Mick Jagger, Tina Kunakey (on her own, without Vincent Cassel), blogger Caroline Daur, and I, as it often happens, spent the evening with my Brazilian friends🕺 ⠀ #alessandraambrosio #paris #pfw #carinroitfeld #crfashionbook
Официальный инстаграм аккаунт Максима Сапожникова
I’ve got a short archive video but as I’ve had my hands full, I completely forgot to share it with you ⠀ As part of this Paris Fashion Week, @ralphlauren kept celebrating its 50th anniversary and threw a party at their place. The evening was full of fun, with lots of great people and quality music and a cool photo booth, which I couldn’t go past:)🕺🕺🕺🕺 #ralphlauren #paris #pfw
Официальный инстаграм аккаунт Максима Сапожникова
Mama, look! I’m in Saint-Tropes! @chanelofficial #chanel #pfw #paris #chanel #fw
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Официальный инстаграм аккаунт Максима Сапожникова
@chanelofficial made it hot today! In all senses! ⠀ Karl Lagerfeld always knows how to wow guests of the show with a concept show and today he has excelled in creating the atmosphere of a holiday resort somewhere in the south of France. Where else will you see sand instead of a catwalk and models walking barefoot? ⠀ It’s a pity the show didn’t last long enough for me to get tanned ⠀ What do you think about this idea for the show? Are these ten minutes worth such a huge effort and all the prep work? #Chanel #model #pfw #paris #fw #fashion
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Официальный инстаграм аккаунт Максима Сапожникова
Guys, last time you were so active voting for best look from the @balmain show that I want to ask you again🕺🕺 ⠀ Yesterday at @eliesaabworld party I met my friend, a stunning brunette @kristinabazan, and I can’t choose the best selfie from the three🤷‍♀️ ⠀ Do you think I should go for 1, 2 or 3? ⠀ And as you vote, I want to congratulate Kristina on the release of her new single and the video "VR"! Have you already checked it out? It's just fab and I think I already know what I’ll listen to on repeat during my flight to Milan🥂🤤#kristinabazan #paris #pfw #fashion #fw
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Официальный инстаграм аккаунт Максима Сапожникова
How many times do you wear the same thing? ⠀ Ten times? Well,that’s great! ⠀ It used to be considered bad taste to wear the same garment twice. Today the rules have changed. ⠀ @stellamccartney set the new trend as she presented faux fur on the catwalk and convinced everyone that clothes should be recycled or be eco-friendly ⠀ Not only the designers but many celebrities supported the idea. Anna Dello Russo @anna_dello_russo thinks that throwing away a garment after taking one selfie in it is a bad taste. It’s much cooler to create stylish combinations and give the garment a second life. ⠀ Kate Middleton follows the trend as we all saw her many times wearing the same dress #fashion #stellamccartney #pfw #paris
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Официальный инстаграм аккаунт Максима Сапожникова
Well, I like challenging you so here is one more question for you! ⠀ It seems to be a usual picture from today's @thombrowneny show where I pose with my old friends THOM BROWNE girl @elena_kibalchich and her boyfriend Julien. ⠀ But only the most attentive of you will spot that I’m wearing a pair of platform shoes and still have to stand on tiptoes ⠀ Guess how tall I am? #paris #thombrowne #pfw #fw
Официальный инстаграм аккаунт Максима Сапожникова
Well, once we start talking about prep, here's another question for you: how long should you pose to get one beautiful shot? ⠀ Check out the video from me and @klyukina_d. ⠀ Can you count a number of poses we changed?🕺#model #photoshoot #клюкина #paris #pfw #toureiffel #eiffeltower ph @dusyabubel
Официальный инстаграм аккаунт Максима Сапожникова
The city falls asleep and the mafia comes alive ⠀ Last night I was the main Parisian mafioso. I was impeccably dressed with a bunch of roses on the way to avstralian lebanese beauty-queen and model @jessicakahawaty birthday party. ⠀ In which Paris do I look best: at night or in the day? #model #paris #pfw #birthday #jessicakahawaty
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Официальный инстаграм аккаунт Максима Сапожникова
IS THAT IT?! ⠀ A few minutes ago the @altuzarra show finished. The lights went down, models rushed off to prepare for the next show and guests are already posing for photos somewhere else. ⠀ 10 minutes. This is how long any fashion show lasts but not everyone gets how much work goes into it ⠀ Let’s look at it in stages: ⠀ First and the most critical part is the design of a collection. Not just the creative director is involved but also a large team of tailors, seamstresses, designers and artists, just to name a few. ⠀ Second, creating the mood board and choosing the style. It’s one thing to design, but another to present on a catwalk. What makeup to choose? How to combine garments? Everything is meticulously thought-through. ⠀ Then the venue is chosen. It’s usually newly-built or revamped. Then it’s furnished, the catwalk is built, lighting and sound is installed. ⠀ Speaking about the sound, you surely don’t think that it doesn’t matter what soundtrack is used for the show? It’s usually a mix of existing tracks, which you can only hear on the catwalk. Videos from the show created for social media, such as Instagram, have other soundtracks as copyright for music is quite expensive. ⠀ And the models. Usually those models who appear on a catwalk come to the fitting a few days in advance. Then they arrive to the rehearsal 3 hours before the show to check the turn and get ready. ⠀ The final bit is working with guests and the press. Sometimes the celebrities sitting in the front row are as important as the collection itself. Even better if they are dressed in something from the brand itself. ⠀ The average cost of a fashion show starts from 250-300k Euros but there are definitely more expensive ones, costing over a million we can all recall. ⠀ All of this is for 10 minutes. Is it worth it in your opinion? #altuzarra #pfw #paris #fashion #fw #model ph @photomos
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Официальный инстаграм аккаунт Максима Сапожникова
OH, THIS BALMAIN! ALWAYS BREATHTAKING! 🤤 ⠀ I don’t know how creative director @balmain @olivier_rousteing does it, but today everything was perfect: location, models, music and guests. ⠀ And what about collection? You should see it with with your own eyes: it’s amazing! ⠀ Let’s vote: which look do u prefer? 1, 2, 3, 4, 5, 6, 7, 8 or 9? ⠀ #balmain #olivierrousteing #paris #pfw #caradelevigne #natashapoli by @gersonlirio
Максим Сапожников в Instagram - фото
Официальный инстаграм аккаунт Максима Сапожникова
Oh, look! Who is it, so young and slim! ⠀ Paris, 2014, no Facetune and nine kilos lighter. ⠀ This photo was taken around the time it all started. I already had an idea of @fashiontomax, took photos at New York Fashion Week with my phone and bought the first professional camera (yes, the one I mentioned for $ 4500) and flew to Paris to take more shots🤩 ⠀ Then I tried my hand at street style. In 2014, the major shows of Paris Fashion Week took place in the Tuileries Garden, where all the celebrities were strolling in front of the camera. I could’t always get to major fashion events, so I had to make do with what I had. I quickly realized that I wouldn’t really make a career out of it, as it was open to everyone and there already were veterans of street-style, like @mrstreetpeeper or @tommyton 🤷‍♀ ⠀ So I moved closer to the front row, took photos of the guests and promptly sent fresh shots to various magazines and that’s how it all started!
Официальный инстаграм аккаунт Максима Сапожникова
Guys, you probably noticed that we don’t actively promote @fashiontomax ⠀ At this stage, my business doesn’t need this as my team give their utmost working on every project, no matter how big or small it is. ⠀ The results are pretty impressive and word of mouth is a great driver for us!🕺 ⠀ One of our loyal customers @albertferretti have been working with us for many years. I’m very grateful to the PR-director, @carlomengucci who once believed in me and offered cooperation. We’ve been working with all the digital platforms of the brand for several seasons creating top-quality content from all the events ⠀ Just to prove the point, check out the video we made on this #mfw. Not bad, right? #albertaferretti #milan #fw #fashion #gigihadid #bellahadid #kendalljenner #kaiagerber filmed @i_am_misch x @varvara.film x @janepetrova.film
Максим Сапожников в Instagram - фото
Официальный инстаграм аккаунт Максима Сапожникова
BREATH OUT! ⠀ The Milan Fashion Week has come to an end and we can have some rest …. just for a short while! ⠀ русская версия на @maximsap.ru I’ll top it off with this photo. I’m here with my matchy-matchy @iamdavidcomrie at one of the brightest shows of the week. ⠀ The owner of the brand @gcds, my friend @giulianocalza is a man of rare talents. He developed the concept and style of the brand himself and launched it from scratch a few years ago. Now it’s one of the most iconic brands of "fun" street style and this year Giuliano is in the Top 500 influential people of the fashion industry according to BoF Sure I don’t have to explain what that means. Congratulations, Giuliano! Guys, what was the most memorable of my posts during this amazing week? Was I informative enough? #milan #mfw #fw #gcds #fashion
Официальный инстаграм аккаунт Максима Сапожникова
Guys, do u remember I told that this #mfw was sooo about work for my @fashiontomax team? So, I think we are doing great! ⠀ Check out our new video from @gcdswear fashion show – I’m so proud of my talented colleagues! ⠀ What do u think? Do u like it? #gcds #milan #fw #video #fashion Video produced by @fashiontomax @maximsap, filmed @i_am_misch x @varvara.film