Kevin Systrom

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CEO и создатель Инстаграм
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
On New Year’s Eve, @nicole and I hopped in the car and drove to the hospital knowing our little girl was on the way. At 5am on 1/1/18 little Freya Systrom came into this world. Mom and baby are both doing great now that we’re home and settled. I never knew how much I could love until I held little Freya for the first time. Special thanks to our family and friends who are around to help (and to @Dolly who is VERY excited to have a little sister!)
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
I hope everyone has enjoyed a restful holiday season. One of my favorite holiday traditions is cooking with @nicole. This year, we added to that tradition and created a #thingsorganizedneatly with some of our baking supplies, ingredients, and a few of our most tasty cookie creations! I hope you all have a warm and wonderful holiday season, enjoying your favorite traditions, and creating new ones, too.
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
This week, everyone at Instagram came together for our semi-annual All Hands meeting to celebrate everything we’ve accomplished in 2017 and prepare for 2018. We’ve made a lot of progress this last year, helping our community strengthen relationships with the people and passions they care most about with products like live broadcasting, shopping, face filters, a polling sticker, live co-broadcasting, and our initiatives to enhance kindness on and off the platform. I’m so proud of the team for their hard work, and I’m excited to find new, innovative ways to bring people together in 2018.
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
Now you can follow hashtags on Instagram! Following a hashtag is just like following a friend. To get started, search for a topic you’re interested in or tap on a hashtag from any post. When you find a hashtag you like, open the hashtag page and tap the follow button. You’ll begin seeing top posts from that hashtag in your feed and the latest stories in your stories bar. One of my favorite hashtags is #bookstagram. I’ve recently started posting about what I’m reading to connect with other book lovers. I just finished The Signal and the Noise by Nate Silver, an investigation into our ability to predict future events. I’m excited to learn what other people are reading by following #bookstagram.
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
I’ve been lucky to be able to travel to beautiful places around the world on my bike. Last year I rode around Utah and the Grand Staircase National monument. We’re so lucky to have these places and if we don’t protect them it’s possible we won’t be able to share them with our children. Last week this administration ordered a reduction of the size of this monument by 50% - an unprecedented move for such a fragile place. Let’s not take for granted the things we as a country have fought so hard to earn and protect. The environment is something @nicole and I care about deeply. I hope, as a nation, we can find a way to preserve and protect our country’s beauty for generations to come.
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
At Instagram, it’s our mission to help people strengthen relationships with the people and passions they care about. One of the ways we accomplish this is by building products that help people share their moments and express themselves. Today we’re introducing two new tools that let you hold on to your favorite moments from Instagram Stories and share them in new ways. With Stories Highlights, now you can group the stories you’ve shared into highlights and feature them on your profile, where they will stay up as long as you want. And to help you build highlights, your stories will now automatically save into a private Stories Archive so you can easily relive them whenever you want. I’m so excited to see how people use these new tools. Photo by @yelldesign
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
Tonight at the #BreakthroughAwards I had the honor of presenting Joanne Chory with an award. Her work exploring plant hormones’ roles in growth and development may help scientists understand how growth processes are regulated in other organisms as well. Congrats Joanne and to all the other honorees as well!
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
Last month, I posted my first #bookstagram. It was so fun to connect with other people over The Innovator’s Dilemma, that I thought I’d post another. In January, @nicole and I are expecting a baby girl, so we’re spending this month getting ready for her. I think the term is “nesting”. Since Nicole and I are major bookworms, one of the things we’re enjoying most is discovering children’s books. So far, my favorite has been The Magnificent Thing by Ashley Spires. The story follows a little girl as she tries to build the most magnificent thing. As all entrepreneurs do, she tries and fails over and over, before getting it right. It’s an inspiring story about creativity and persistence that resonated with me. What are your favorite children’s books?! Suggestions please!
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
Today we’re announcing that there are 25M businesses on Instagram! One of those businesses is @Shinola, a company that the Instagram leadership team visited this week. Shinola is known for their watches, but what you might not know is that they have a very meaningful mission. They were founded to create jobs in Detroit–a deeply important cause in a deeply meaningful place. Driving around the city of Detroit, it was stunning and emotional to see rows of empty blocks and abandoned buildings where a city bustling with life once stood. Shinola is committed to helping rebuild Detroit through making beautifully crafted products by people who live in the city. I’m proud that Shinola, like many other businesses, uses Instagram to strengthen their relationships with customers and to tell their inspiring story.
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
Yesterday, the Instagram leadership team spent time together in Detroit, Michigan. While here we’re learning from local business leaders with similar values. Detroit is at the center of many of the economic and social issues facing the US right now. Spending some time here gives us a perspective to build a better IG for the entire world. Last night was all about connecting with each other, and one of my favorite ways to connect is over a great meal. I’m so thankful for my teammates and the time we get to spend together learning from others in new places.
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
Today is #GivingTuesday, a day to help others by giving your time, donations, or your voice to the causes that matter to you most. This year, @nicole and I are donating to the San Francisco SPCA, because of the joy that @dolly brings to our lives every day. The SF SPCA is committed to fighting for the welfare of animals in San Francisco and beyond. They are one of the oldest humane societies in the United States, and the founders of the no-kill movement. As a result of their efforts, San Francisco has the lowest euthanasia rate of any major city in the United States. If you want to learn more about their mission, you can click the link in my bio. I’m proud to support the work they’re doing, and so is this happy pup. #SFSPCA
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
This Thanksgiving I’ll be up in Lake Tahoe with my family. It’s one of my favorite holidays because it’s a moment to step back and be thankful. This year I’m especially thankful for Nicole and our baby girl who will join us in January. As for packing I’ve made it a bit more entertaining by trying my first #thingsorganizedneatly No matter where you are or how you’re celebrating: Happy Thanksgiving!!!
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
The ways people use Instagram to connect with each other always inspires me. Over the years, reading enthusiasts have connected over what they’re reading through #bookstagram posts, where they post an image of the book they’re reading. These images range from shots of a book cover, to photos of objects that reference something from the book. I love reading to learn and I want to share that experience with other people who love it, so I’m joining in! I enjoy reading books that I can apply to my work at Instagram. This month, I re-read The Innovator’s Dilemma by Clay Christensen, which explores how established businesses often discount new and disruptive technologies because it doesn’t solve their current customer needs. Less established businesses with less to lose are more likely to adopt new and disruptive technologies and find new markets to apply them to, eventually disrupting the markets of the incumbents. I see this pattern repeatedly with the businesses I study so I wanted to re-read it to stay fresh on the topic. Have you read it? If so what did you think?
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
At Instagram, it’s our mission to help people strengthen relationships with the people and passions they care about most. We do this through our products like the co-broadcast feature in live, and through meaningful programs like #kindcomments. Making our mission a reality drives my work at Instagram every day and so does having strong relationships with our incredible team. I love the regular dinners with my team to share what’s happening in our lives. Tonight’s dinner is bittersweet, because it’s the last dinner with my assistant, Kylie Riggins. Over the last two years, Kylie’s made a huge impact with her ‘no job is too small’ attitude and her drive to keep things moving forward. While I am excited to see what she’ll accomplish in her next chapter, on Instagram’s Creation & Communication team, I’ll miss the warmth and humor that she brought to my office. Thank you for all your hard work, Kylie. You will be missed!
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
Happy two years @nicole! I can’t wait for our little girl to arrive so she can meet her beautiful, intelligent and loving mom
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
@Dolly wishes everyone a happy Halloween! This year she asked to be a Lion but we really think she was angling for a bunch of new toys
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
Last week I sat down with @mrporterlive to discuss Instagram’s focus on craft, design and kindness. The article is up now as part of The Journal on mrporter.com - as part of the article we did a fun photo shoot here in the office so I’m sharing a couple of the best shots
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
Today @ansel and I went live on @instagram to talk about new features of Live and our commitment to kindness on IG. Check out the video on the @instagram account!
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
This morning, I attended Vogue’s Forces of Fashion conference, where I joined @marcjacobs and Vogue’s Sally Singer on stage to talk all things fashion and Instagram. Afterwards, I was able to meet a bunch of young fashion enthusiasts to learn how they use Instagram to find inspiration. Scroll through to see more!
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
Maroon Bells
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
Last week I rode nearly 800km around Japan. I left the pristine streets of Tokyo, through the dense forests around Shirakawa Mura, to the cultural center of Kyoto. The route was demanding but the views and experiences made it worthwhile. As tired as I was at the end of each day, I stayed up sampling local food, learning more about the villages we were staying in, and connecting with other passionate cyclists. I reached out to @tokyocyclist on IG and he was nice enough to show me around! While I am happy to be back at home with @nicole and @dolly, I am grateful for the experience and friendships built along the way.
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
Today I rode 100mi in rural Japan through forests and in canyons along rivers. About half way in we turned a corner and saw this! Japan may be one of the most beautiful places on earth—especially when it's pouring rain
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
@dolly was so happy this morning when I mentioned it's #nationaldogday
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
My favorite thing about working at Instagram is the team I get to work with. Tonight, @nicole and I hosted the people who help run Instagram. They're a supremely talented and fun bunch that make the app we all love work! Thanks to them and the rest of the team for all they do to make IG great!
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
In this month's @wired, there's a great read about what we’re doing at Instagram to keep our community safe and positive, including applying AI to filter negative comments. While building these tools can be technical, the goal is simple – cultivating kindness. Creating a kind community is important because it ensures people are free to express themselves, share authentically and connect with others. The article features interviews with me, and kindness ambassadors Nicky Jackson Colaco and James Mitchell, pictured here, who are leading the charge to make Instagram the kindest community possible.
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
The silhouette of a monster - @Canyon Aeroad 9.0 disc. Took it out for a spin today and had a blast. Never been on an aero bike before and I'm surprised by how different it feels (fast!). I'm also excited for the disc brakes which will come in handy in SF #fogust summer
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
I’m happy to share that @nicole and I are expecting a baby girl in January! Some of my favorite moments on Instagram over the years have been following along as my friends and teammates have become parents and share that experience. I can't wait to join in! I am so lucky that I get to be Nicole’s husband and the father of our little girl.
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
Today on vacation I met @chrisfroome, the winner of this year's Tour de France, for a training ride. Although I've been cycling quite a bit it was challenging just to keep up on the descents! It was massively fun and I can't thank them enough. Good luck at the @lavueltaaespana guys! Photo: @cjwurf
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
Not many rides end looking like this but when they do you take a #bikeportrait
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
One year ago we launched Stories on Instagram. Since then over 250 million people use it every day. Our mission is to strengthen relationships and Stories do that for each of these people. Congrats to the team pictured here on launch day one year ago!
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
Yesterday morning I hosted a Q&A for some of our inspiring interns. As interns, they work on teams throughout Instagram and Facebook. I had the opportunity to answer their questions around innovation, disrupting your own ideas, and some of the new products we’re building for Instagram. I learn so much every time I meet with the people who work so hard to make Instagram and Facebook great. Thanks for having me!
Кевин Систром в Instagram - фото
Официальный инстаграм аккаунт Кевина Систрома
This week, my friend and teammate Joy-Vincent passed away. It's a tragedy, and I’m a loss for words for how to describe how much I will miss him. He brought a positive and enthusiastic spirit that lifted me and the Instagram family over the years of working together. JV stood for everything IG stands for. He stood for craft, showing kindness without expectation of gain, and looking at the world through a lens of curiosity. These values are stronger at IG because of him. He was also one of the most talented designers I’ve ever worked with. His skill influenced our new campus, our logo and our app. He made a lasting impact that will go on for the life of Instagram. I speak for everyone at Instagram when I say, we will miss him dearly. Original photo by @banjowen